The book: “Simple – Methodical Inventive Thinking”

A Guide for Creative Professionals

By Gideon Gilda

Revealing The Secrets About Innovation And Inventions 


Amazon Best Seller

Can we all invent?

How can we find the next big thing?


Simple breaks the myth of genius and madness underlying the ability to invent. The book reveals the Methodical Inventive Thinking (M.I.T.) method, enabling anyone to invent and innovate.


Simple is an ideal book for every thinking person. It is a mental growth book for those seeking creativity, new product development, and an inspirational source for business and technological people.


“I am sure that this book will become a key tool for any CEO, manager, or team member interested in understanding and implementing Methodical Inventive Thinking in their organization.” Ofer Gilboa, CEO – Bagir Group – Global Innovative Tailoring

(Bagir’s products are sold in the US, UK, and other European countries.)


“Following a precise definition of the challenge, the application of thinking tools led to new solutions. Ideas put forward in this book were developed into new products for the company.” KLA-Tencor

(A Fortune 500 company and global leader in the semiconductor capital equipment industry.)


“Riveting! A real eye-opener. It provides a different perspective and a new problem-solving tool.” Noa Carniel-Goldman, Software Development Manager at Intel.



By Gideon Gilda, Edition: Panta Rhei



9.99$ before tax, including shipment worldwide. English version.

Handled 2-3 business days from payment. Paperback, 206 pages.



Categories: Business Management, Marketing, Product development, Gifts, Personal growth, Innovation, Creativity, Industrial Management



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Click for multiple language book covers:

简单-条理创新思维 Simple – Pensamiento Inventivo Metódico Un guía para profesionales creativos
심플- 창의적 사고 シンプル 一貫したロジカル発明思考法 創造的なプロフェッショナルのためのガイドブック アマゾンのベストセラー
South Korea flag simple - Methodical Inventive thinking Japanese


You can read a sample of the first chapter – “Warm Up”:


So Nice to See You Again


The general manager of one of New York’s luxury hotels traveled for the second time to Seoul, South Korea. He arrived at the hotel,

was greeted by a reception clerk who said, “Welcome, sir, it’s so nice to see you with us again.”


The GM was deeply impressed with the wording of this welcome, but doubted very much that it was due to the excellent memory of the reception clerk. When he returned to New York, he raised the issue with management, saying they needed to develop a system that would enable their hotel to adopt this kind of greeting.


The team consulted with various experts and eventually suggested installing cameras with facial recognition and data storage capabilities that can take a snapshot of anyone entering the lobby, identify them, and show the reception clerk details of prior stays at the hotel. The cost of such a system was estimated at 2.5 million dollars. The GM rejected the proposal because of its high cost.

On his next visit to Seoul a few months later, he received the same greeting from the reception clerk, so he asked her to explain how their identification system works. 


“Well,” she said, “we have a permanent arrangement with the airport taxi drivers. During the ride, they chat with the passenger and find out if this is the first visit to the hotel and other details.

The arrangement is that if the passenger has already been to the hotel before, the taxi driver places the luggage to the right of the counter, and if it is the first time, he places it on the left. The drivers receive a dollar tip for any such information.”


We are going to set out on a voyage of discovery in the field of creativity. I did not invent everything myself and I give credit to the people who taught me and accompanied me on this fascinating journey, where there is never a dull moment. Since the 1990s, I have been facilitating Inventive Thinking, holding Methodical Inventive Thinking workshops, and leading innovation projects aimed at generating technological or commercial breakthroughs in organizations. When I write, I imagine you are here with me in my study, or at a nearby cafי, and I hope I manage to convey the ideas behind this method sufficiently and clearly. The most surprising and creative part of the above story is that instead of an expensive and complex system, the people at the Korean hotel found an excellent and simple solution. Someone in the immediate vicinity of the tourists and the hotel—in this case, the taxi driver—who, for one dollar, can give you exactly the answer you need. The idea of using someone or something commonly found in the immediate vicinity of the problem is called the “unification” tool.


The Eldest Plays the Violin

Let’s take another example, a riddle entitled “The Eldest Plays the Violin.” After many years, a math teacher meets one of his former students. “How are you?” asks the teacher.

“Doing fine, thank heavens,” the former student answers.


“How many children do you have?” asks the teacher.

“Three boys.”

“How old are they?” the teacher inquires further.


“The sum of their ages is 13 and the product of their ages equals the number of the house opposite us.”

The teacher smiled, looked across at the house opposite, and replied: “That is not enough for me to know your children’s ages.”

“You are correct. I forgot to tell you that my eldest son plays the violin.” And before he could finish the sentence, the teacher interrupted and said: “In that case, the ages of your children are…”


How old are the children?